THE SINGATURE/ 01
THE HOOD IS
THE ARCHITECTURE.
A frame for identity, movement and presence
Raised, lowered, wrapped or released, the signature hood changes the outline of the body. It is both shelter and signal—the element that makes a MAEHEM silhouette recognisable.
IN MOTION / 02
ONE SIGNATURE.
DIFFERENT STATES.
The hood is designed as a changing frame, not
a fixed decoration.
HOOD LOWERED
YELLOW TARTAN / SCULPTURAL BACK
GRAPHIC BACK
BLUE PRINT / URBAN SETTING
IN MOVEMENT
YELLOW TARTAN / LONDON STREET
HOOD RAISED
TARTAN LINING / EVERYDAY FORM
FRAMED PORTRAIT
BLUE TARTAN / ANKARA LINING
TWO STATES
TARTAN + PRINT / SHARED LANGUAGE
INSIDE THE MAKNG / 03
FROM FLAT FABRIC
TO SCULPTURAL FRAME.
The volume comes from pattern, contrast and
controlled layers, not padding alone.
01 / PATTERN + DRAPE
The neckline and shoulder are shaped directly around the body.
02 / CUT + BIND
Contrasting seams and bonding control the line and reveal construction.
03 / TEXTILE DIALOGUE
Tartan gives structure; African print introduces rhythm, colour and an inner surprise.