UNIFORMS & COMMISSIONS / 01
UNIFORMS,
REIMAGINED
Identity, translated into what a team wears.
MaeHem develops distinctive uniform systems for teams, spaces and cultural worlds.
OUR APPROACH / 02
BEYOND STANDARD
UNIFORM
From silhouette and movement to colour,
detail and role, every system begins with the
identity it needs to carry.
IDENTITY / FUNCTION /
MOVEMENT / DETAIL /
MOVEMENT / DETAIL /
From silhouette and movement to colour,
detail and role, every system begins with the
identity it needs to carry.
UNIFORM CONCEPTS
Three speculative directions exploring how identity
can become a shared way of dressing
CONCEPT STUDIES — NOT YET IN PRODUCTION
CONCEPT 01
BIG BOSS COLLECTION
Statement tailoring for leaders, hosts and cultural ambassadors.
AUTHORITY / PRESENCE / CULTURAL CODE
CONCEPT 02
WBX COLLECTION
Structured uniforms balancing tailored discipline with rich colour and ceremonial detail.
TAILORING / ROLE / REFINED DETAIL
CONCEPT 03
APERTO COLLECTION
ITALIAN LINEN / OPEN-BACK TAILORING
Breathable hospitality tailoring shaped around freedom, comfort and movement.
HOSPITALITY / BREATHABILITY / OPEN FORM
HOW WE WORK / 03
FROM IDENTITY TO UNIFORM
01 — DEFINE
Culture, roles and practical needs.
02 — DESIGN
Silhouette, materials and system.
03 — DEVELOP
Prototype, fit and production pathway.
CONCEPT STUDY / 04